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UK insurer Phoenix to rebrand as Standard Life

Phoenix Group, the UK's largest long-term savings and retirement group, said that it remains firmly on track to meet its 2026 financial targets
Phoenix Group, the UK's largest long-term savings and retirement group, said that it remains firmly on track to meet its 2026 financial targets

UK unsurer Phoenix Group said today it would rebrand as "Standard Life Plc" in March 2026.

The UK's largest long-term savings and retirement group, said that it remains "firmly" on track to meet its 2026 financial targets.

The firm also reported a 25% rise in first-half adjusted operating profit, helped by growth in its pensions and savings businesses.

British pension insurance deals hit £45 billion in 2024 and are forecast to reach up to £50 billion this year.

Phoenix logged £451m of adjusted operating profit for the six-month period ended June 30, compared with £360m reported in the year ago period.

Insurers including Phoenix have expanded in deals for corporate pensions, known as bulk annuities, as companies rush to offload final salary pension risks.

"This is a strong first half performance with progress against all key financial metrics we use to drive the business, demonstrating continued momentum towards our 2026 targets," chief executive Andy Briggs said in a statement.