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OnlyFans owner paid £522m in dividends as user numbers soar

OnlyFans' revenues grew by 9% to $1.41 billion last year
OnlyFans' revenues grew by 9% to $1.41 billion last year

The owner of OnlyFans was paid £522m in dividends last year as the streaming site best known for hosting adult content saw user numbers jump by almost a quarter.

It comes as the UK-based business prepares for a potential multibillion pound sale later this year.

Freshly-filed Companies House accounts showed that revenues grew by 9% to $1.41 billion in 2024, compared with the previous year.

It took in around $7.2 billion (£5.4 billion) from subscribers over the year, and paid out $5.8 billion (£4.3 billion) of these back to creators.

OnlyFans reported that the total number of creator accounts producing content for the site grew by 13% to 4.6 million as more people used it as an opportunity to make a living.

Meanwhile, the number of fan accounts of people paying to access content on the platform jumped by 24% to 377.5 million globally.

The company is headquartered and pays tax in the UK but makes the majority of its money in the US.

The group also reported that pre-tax profits grew by 4% to $683.6ms (£509.5m) for the year.

The stronger financial performance led to another significant cash windfall owner Ukrainian-American entrepreneur Leonid Radvinsky.

Accounts showed that OnlyFans paid out $497m (£370m) of dividends to Mr Radvinsky's Fenix International over the year, with a further $204m (£152m) of dividends between December and April.

Keily Blair, chief executive of OnlyFans, said: "In 2024 OnlyFans continued to grow its revenue and global user base".

"We expanded in new verticals, demonstrating the strength and potential of the platform across a wide range of genres," the CEO said.

"With a number of significant brand and individual partnerships, particularly in sport, OnlyFans continued to enhance its reputation as a foundational element of the wider creator economy," the CEO added.

Reporting by PA