The LEGO Group is to open its first store in Northern Ireland with a new store planned for Belfast's Victoria Square.
The new store is due to open this summer.
Shweta Munshi, Vice President Marketing, LEGO Retail, said that after a thorough search, the company has found the perfect site in Victoria Square.
"In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the LEGO Group has to offer. This store will be a top retail destination for product launches and events, while acting as a hub for our LEGO community and new builders alike," the Lego executive added.
The new Belfast store will become the 21st LEGO Store in the UK, and will offer a range of new jobs within the local community.
During 2024, the LEGO Group opened new stores in Bristol and across Europe.
