Tourism Ireland's 2024 sales mission to Australia and New Zealand is taking place this week.
Ten tourism companies from Ireland are participating in the mission, which aims to grow tourism from both markets in 2025 and beyond.
They will visit Brisbane, Sydney, Melbourne and Auckland, with a B2B event in each city, featuring interactive presentations to showcase Ireland and the participating companies from Ireland.
Networking events with key tour operators, airlines and travel journalists will also take place.
"The aim is to engage with travel professionals in the four cities who are currently selling Ireland, or who have good potential to sell the destination in the future – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their programmes," Tourism Ireland said in a statement.
Tourism Ireland said visitors from Australia and New Zealand tend to stay longer, spend more and visit more regions than the average visitor to Ireland.
"Our sales mission is an important element of our programme of activity in Australia and New Zealand this year - to highlight the many things to see and do, and all that is new and exciting, on a holiday in Ireland," said Sofia Hansson, Tourism Ireland's Manager Australia and New Zealand.
"It gives our tourism partners from Ireland an excellent platform to inform and influence the travel professionals they meet about what Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes," she added.
