Belfast-based Kirker Greer Spirits has agreed a new partnership deal with Tesco Ireland, which will see two of its premium gin brands, Jawbox Irish Gin and Ukiyo Japanese Gins, available in stores nationwide from this month.
The company said the deal marks a significant milestone for it as it expands the reach of its premium gin brands to a wider audience across the island of Ireland.
Ryan McFarland, Chief Commercial & Strategy Officer, Drinksology Kirker Greer Spirits, said that Ireland is a key market for its business and its brands, so securing a listing with Tesco Ireland is a significant benchmark in its expansion plans.
"Both Ukiyo and Jawbox are growing rapidly, and this partnership is another step forward in our strategy to expand across both off and on-premise channels," he added.
"We are delighted to introduce Ukiyo Japanese Gins to our premium gin offering at Tesco," said Carmen Spatari, Buying Manager, Tesco Ireland.
""The growing popularity of Asian spirits aligns perfectly with our commitment to providing our customers with a diverse and exciting range of products," she said.
"At the same time, the inclusion of Jawbox Small Batch Gin reflects our continued commitment to supporting local producers," she added.
