Family-run craft brewery O Brother Brewing has launched four of its beers in 78 Tesco stores across Ireland this autumn.
The brewery is expecting to deliver almost 200,000 cans in the first year of the Tesco Ireland deal, which it said highlights the consumer demand for its beers.
O Brother Brewing said the new partnership with Tesco Ireland is a significant milestone for the company as it continues to build momentum for the brewery and brings their flagship range of craft beers to a wider audience.
The brewery is expecting to deliver almost 200,000 cans in the first year of the Tesco Ireland deal, which it said highlights the consumer demand for its beers.
The "Core 4" beers that are now available in Tesco include The Chancer, a Pale Ale; The Dreamcatcher, a New England Style Session IPA; The Sinner, an American-style IPA and The Nightcrawler, a Milk Stout.
Barry O'Neill, CEO and co-founder of O Brother Brewing, said the new partnership showcases the anticipated demand and popularity of the company's beers.
"Our mission is to make great, fresh Irish beer available to consumers everywhere they wish to experience it and this partnership with Tesco gives us another opportunity to reach a wider craft drinker and bring them with us on our journey," he said.
Kern Kinnear, Head of Beers, Wines and Spirits at Tesco Ireland, said the retailer was thrilled to partner with O Brother Brewing to bring their innovative and high-quality beers to its stores.
"Their dedication to crafting exceptional beers aligns perfectly with our commitment to offering our customers the best locally-produced products. We look forward to seeing our customers enjoy these unique and flavourful beers," he added.
