Retrograde, the Dublin based artificial intelligence talent agency for content creators, has raised €1.8m in funding.
The pre-seed round was led by Elkstone, along with a group of angel investors including Jack Pierse, the co-founder of Wayflyer.
The company plans to use the money to continue innovating and to make the service available in the USA.
"AI is going to have a huge impact on how content creators and brands work together," said Jake Browne, co-founder and chief executive of Retrograde.
"We are so excited to finally bring to market the solution that creators for years have been crying out for."
"It's an AI talent agent in your pocket, and it might sound a little crazy today, but in a few years it will be the norm. Since the launch we have had huge brands reach out to ask when we are building an AutoPilot for them."
Retrograde was set up by Jake Browne, who co-founded Peblo which was bought by Wayflyer, Grace Beverley, the founder of TALA and Gary Meehan the founder of WheretoAI.com.
The creator economy has been predicted by Goldman Sachs to be worth $480 billion by 2027, with brand deals making up roughly 70% of all the money transacted in the space.
"The rapidly growing creator economy has transformed brand marketing strategies to reach sought-after customer segments," said ," said Niall McEvoy, Head of Venture at Elkstone.
"Retrograde’s AI-driven application truly empowers creators of all sizes in the monetisation of their audience. Elkstone is delighted to support this exceptional repeat founder team."
