Irish-headquartered digital agency Granite Digital has announced plans to expand to the US to support its global clients.
The company said the the move aligns with Ireland's reputation as a leading European tech hub and responds to the increasing demand from Granite Digital's growing Fortune 500 client base.
The expansion follows Granite's purchase of the majority stake in the digital division of New York-based creative agency LCM247, founded by its chief creative officer, Patrick Heaphy.
Granite Digital's US expansion will create over 50 new jobs in New York. The positions will include software engineering, data science (Artificial Intelligence) and customer experience.
Its client list includes Red Bull, Intel, Pepsi, Medtronic and Audi, as well as many business to business brands like CBRE, Workvivo, Concentrix, Cyara and Google Cloud.
"This strategic investment enables us to fill a crucial gap in the market, particularly in B2B enterprise support," said Robert Carpenter, co-founder and chief commercial officer of Granite Digital.
"Our global clients are asking us to expand our presence into the US This expanded presence in New York allows us to better serve our clients and expand our offerings, enabling US-based and global businesses to leverage the best European digital marketing, security, and compliance standards," he added.
