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Dublin-based Storyful staff share bonuses of €1.65m in three years

Storyful Ltd accounts show that pre-tax losses at the business last year narrowed by 22% from €3.96m to €3.08m
Storyful Ltd accounts show that pre-tax losses at the business last year narrowed by 22% from €3.96m to €3.08m

Staff at the Rupert Murdoch-owned Dublin-headquartered social media intelligence and online news agency Storyful have shared bonus payments of €1.65m over the past three years.

New accounts show that staff at Storyful Ltd shared a "staff bonus" of €515,135 in the 12 months to the end of June last.

This followed a payout of €581,415 under the same heading in 2022 and a bonus payout of €553,339 in 2021.

The News Corporation owned Storyful Ltd accounts show that pre-tax losses at the business last year narrowed by 22% from €3.96m to €3.08m.

The business reduced its losses as revenues dipped by 7% from €4.48m to €4.19m in the 12 months to the end of June last.

The Irish unit recorded the losses as the company "continued to expand services for media, brands and social platforms and made investments in the product and technology departments".

The directors stress that not all of Storyful's global revenue figures are included in these results "and therefore this report should be interpreted only with respect to Storyful Ltd".

The firm's administrative expenses reduced from €6.37m to €5.23m and the directors state that "these expenses continued to be tightly controlled and are driven primarily by payroll costs and amortisation".

The business last year recorded the pre-tax losses after booking combined non-cash depreciation and amortisation costs of €793,988.

The loss also takes into account a loss of €138,725 in exchange differences and restructuring costs of €63,269. The firm’s lease costs reduced from €437,079 to €334,854.

The firm did benefit from an R&D tax credit of €124,754.

Numbers employed increased from 62 to 66 with 35 in editorial, 17 in technology and development, 12 in general and administration and two in sales and marketing.

Staff costs - that included the bonus payment of €515,135 - last year totalled €5.69m - a slight increase on the €5.6m paid out in the prior year.

Former RTE Primetime presenter Mark Little set up the company in 2010 and Mr Little and the company’s investors sold it to News Corp for €18m in December 2013.

A note attached states that the directors have considered the losses to date and report that they are satisfied that appropriate measures have been taken to bring about the company’s profitability.

The note states that funding provided by and available from the shareholder is sufficient to enable the company to meet its liabilities as they fall due.

The pay package for directors increased from €784,713 to €868,656, which was made up of remuneration of €668,717, €167,489 under long term incentive plans and €32,450 in pension contributions.

At the end of June last, accumulated losses of €55.8m were offset by the share premium account of €59m and called up share capital of €392,075 resulting in shareholders' funds of €3.57m.

Reporting by Gordon Deegan