Maxol is inviting local food and drink producers to enter its Homegrown at Maxol 2024 initiative, which aims to support Ireland's indigenous food and drink producers and help them grow.
Homegrown at Maxol offers winning applicants a boost for their business with prime shelf space in up to 73 Maxol stores right across the country, along with business mentorship and nationwide distribution.
The initiative is open to food and drinks products of all kinds and applications are open until June 9.
A panel of industry experts will select four winners from all entries, each of whom will have the opportunity for their products to be distributed across the network of Maxol stores.
Maxol CEO Brian Donaldson said that there was a genuine need within the food and drinks sector for a support programme of this nature.
"Some businesses just need a helping hand to get them to the next level with opportunities to scale up, and that is why we launched the Homegrown programme", said Brian Donaldson.
"Our aim is to empower small and medium sized businesses, offering them a platform to flourish and thrive," Mr Donaldson said.
"While 70+ stores may seem like a significant leap for some businesses, we recognise that smaller steps can also lead to success. Therefore, we are also extending the opportunity for winners to shine regionally," he said.
"As long as the product is made in Ireland, we want to see it. Our doors are wide open, and we encourage any food or drinks business not yet on our shelves to get in touch and apply today," he added.
