Domino's Pizza Group said today that the second quarter started off slower than the same time last year after it reported a dip in sales and lower orders in the first quarter.
The company, which operates and franchises Domino's stores in the UK and Ireland, said like-for-like sales on a comparable basis were down 0.5%, with orders down 0.8% for the 13 weeks ended on March 31.
Delivery orders were down 5% in the first quarter, although Domino's expects the delivery market to return to growth in the full year.
Domino's had curbed marketing spending in January to support the launch of a loyalty programme and other initiatives resulting in a slower start to the first quarter.
Sales, however, witnessed a positive growth in February and March despite an uncertain market, the company added.
The group reiterated its underlying core profit forecast for the year within the current mean range of £144.3m to £151.8m.
