The Irish Whiskey Association is among 72 business delegates visiting China to promote their brands and explore export opportunities.
It comes as data from Bord Bia shows a 247% jump in the value of Irish whiskey exports to China in the past five years.
Although international spirits represent only around 2% of total alcohol consumed in China today, the Irish Whiskey Association said this market share is expected to grow quickly in years to come.
It said whiskey is the fastest growing category among international spirits - which bodes well for Irish whiskey in this rapidly-developing market.
"We have seen unprecedented growth over the past five years in China, but the potential of this market is monumental," said Eoin Ó Catháin, director of the Irish Whiskey Association.
"The work of the Association is mirrored by a number of Irish whiskey brands – large and small – who have committed considerable resources and investment in this market.
"It is important for the vitality of the sector that this investment pays dividends in the years to come," he added.
