Tourism Ireland, along with 13 tourism companies from the island of Ireland and four American tour operators, is undertaking a sales mission to the United States this week - the first of two sales missions this year.
They will visit a number of cities, including Austin, Dallas, Phoenix and Denver.
The trip aims to inspire and influence US travel agents, helping to deliver more regional and longer-stay business for Ireland this year, and beyond.
"We’ll be shining a spotlight on the many things to see and do, and all that is new and exciting, on a vacation on the island of Ireland in 2024," said Alison Metcalfe, Tourism Ireland's Head of North America.
"It is an excellent platform to connect our tourism partners from Ireland with key US travel professionals – to inspire those travel professionals about what the island of Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients," she added.
Tourism Ireland said the US is the most important market for Ireland in terms of revenue, and the second largest market in terms of visitor numbers.
"Our visitors from the United States tend to stay longer, spend more and tour extensively around our regions," said Ms Metcalfe.
The next Tourism Ireland ‘Best of Ireland’ sales mission will visit Cleveland, Cincinnati, Minneapolis-St Paul and Chicago in April.
