AIB is creating three new Executive Committee roles effective from 1 February.
It said the move will support the delivery of its new three-year strategy which places an enhanced focus on serving the bank's 3.2 million customers, further greening of its loan book and driving greater operational efficiency.
It will appoint a Chief Customer Officer to drive improved customer experience by better understanding customers' behaviour and attitudes and using those insights to meet their evolving needs. AIB said a selection process for this new role will begin immediately.
The bank also announced plans to centralise all climates related activity into a new Climate Capital segment. It is currently in the process of appointing a Managing Director Climate Capital.
Meanwhile, the bank announced that Barry Field has been appointed as Corporate Affairs Director. It said this role is designed to enhance and guide the bank's engagement with internal and external stakeholders, a key role given the bank’s changing ownership structure and growing customer base.
"Building on the successful transformation and growth of our business over the last number of years, we enter this year in a position of great strength," said Colin Hunt, AIB CEO.
"Our new three-year strategy is centred on better meeting our customers’ needs, further progressing our Environmental, Social and Governance agenda and a relentless focus on operational efficiency," he added.