Adults in Ireland spent an average of €143 on online fitness and wellbeing services in the last 12 months, new research shows.
The survey by broadband and telecoms provider Pure Telecom reveals that adults are turning to mobile apps to support both their physical and mental health.
Men spent more than women on these services, with an average of €213, compared to €122 for women.
In total, the figures show that Irish people are spending €562 million every year.
According to the findings, 71% of adults have used an online fitness tracking app in the last 12 months and the same proportion have used a nutrition or food tracking app.
Almost as popular are mindfulness and mental health apps, which were used by 67% of adults in the last year.
Meanwhile, 81% of the adult population said they have used a connected health or fitness tracking device in the last 12 months.
Other online tools used by adults in Ireland to stay fit in the last year include video workouts, used by 71%, and online gaming platforms, used by 50%.
"The digital world is transforming the way we do everything, including how we look after our minds and bodies," said Paul Connell, CEO of Pure Telecom.
"As the number and variety of wearable devices being produced by tech companies increases, so too will our reliance on the internet to achieve our fitness and wellbeing goals," he added.
