26 Irish businesses have travelled to an event in Cannes to showcase Ireland's luxury tourism offerings.
The annual International Luxury Travel Market event attracts more than 1,800 travel buyers who design luxury travel itineraries for their high net worth international clients from around 95 different countries.
The four-day event – which takes place at the Palais des Festivals in Cannes – involves a programme of bespoke one-to-one appointments and networking sessions.
Tourism Ireland said it aims to dial up the ‘natural’ elements of a luxury holiday here.
"This year, we saw the largest-ever participation of luxury tourism providers from Ireland at ILTM in Cannes," said Louise Finnegan, Tourism Ireland's Acting Central Marketing Director.
"The event is an excellent opportunity to showcase the superb luxury tourism offering right around Ireland - from our boutique hotels, castles and luxury resorts to our rich culture and heritage and not forgetting our world-class golf and superb culinary scene," she added.
Ms Finnegan said they want to make sure Ireland is 'top of mind' for luxury buyers in 2024.
"Tourism Ireland is delighted to unveil our new proposition for the luxury travel trade - ‘Ireland, where luxury comes naturally’," she said.
"Ireland is a destination where luxury and splendour come naturally – in our rich green hills, warmth of welcome and age-old culture of hospitality, as well as the wealth of our natural produce," she added.
