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Harry Potter publisher Bloomsbury forecasts annual profit ahead of estimates

Harry Potter publisher Bloomsbury Publishing is seeing strong demand
Harry Potter publisher Bloomsbury Publishing is seeing strong demand

Harry Potter publisher Bloomsbury Publishing has today forecast annual profit and revenue ahead of market expectations, encouraged by readers picking up more fantasy fiction novels by authors such as Sarah J Maas and JK Rowling.

Demand for several books including "Harry Potter Wizarding Almanac", the official companion to JK Rowling's books and children's' Christmas book "We're Going on a Sleigh Ride" has been on the rise in the recent months, the London-listed publisher said.

"I am delighted to report a strong period of trading which is principally driven by the continued phenomenal demand for fantasy fiction," CEO Nigel Newton said in a statement.

Analysts on average expect full-year profit before tax and highlighted items to be £32.9m with revenue of £274.2m, according to a company-compiled consensus.

The publisher, best known for picking up JK Rowling's Harry Potter series in 1997 after its rejection by a dozen others, said its non-consumer division which includes digital academic resources, was trading in line with expectations.