IDA Ireland has today announced a new corporate identity which it said reflects the national investment development agency's commitment to its partnerships with multinational clients and national stakeholders.
IDA Ireland also said its new brand represents the country's transformation to a proven location enabling high value manufacturing, research, innovation and global business services.
This is the first rebrand undertaken by IDA Ireland in over 40 years.
It said that since its last rebrand in 1980, there have been dramatic shifts in the world of business.
The new brand will be rolled out from today, starting with digital touchpoints and signage at key locations such as its head office in Dublin.
IDA said its new brand has been designed to better reflect the digitally advanced landscape in which the agency now operates and to represent a contemporary Ireland positioned for a digital age.
It noted that the country is consistently one of the most attractive destinations for foreign direct investment, with the highest FDI per head of population in Europe.
The chief executive of IDA Ireland, Michael Lohan, the agency's new modern take will ensure that IDA Ireland and indeed, Ireland, stand out in the increasingly competitive global environment for foreign direct investment.
"The new identity is synonymous with the vibrant, innovative country we represent," Mr Lohan said.
"It symbolises a contemporary, multicultural Ireland, with a thriving dynamic workforce. Our new brand is a positive development, as it not only reflects our proud heritage of more than 70 years securing FDI, but more importantly, it asserts our ongoing commitment to transforming for the future," he added.
