Co Galway-based IMS Marketing has been bought by North Carolina-based LOCOMOTIVE Agency for an undisclosed sum.
The company said the deal will see IMS significantly expand its geographical reach into the US market, enabling it to almost double its workforce to 45 in the next two years.
Founded in Oranmore in Co Galway in 2007, IMS Marketing helps businesses achieve export success across the globe.
It provides export-focused businesses with market entry strategies - including integrated brand and digital marketing implementation - as they expand into new locations.
Over the last three years, it has enjoyed 30% year-on-year revenue growth, while also growing profits.
Today's deal marks the second acquisition by LOCOMOTIVE Agency and its first outside of the US.
It said that through the deal with IMS, it can now provide US-based businesses with market entry strategies for anywhere in Europe.
Under the terms of today's deal, IMS will become "IMS Marketing, a LOCOMOTIVE agency".
Its founder and managing director Kevin Moran, along with the entire senior leadership team, will retain their roles in the agency.
Kevin Moran, Managing Director of IMS Marketing, said that the combination of the two firms is an exciting partnership for their clients and employees.
"It has always been our ambition to grow our business internationally and the acquisition by LOCOMOTIVE accelerates the opportunity to offer an integrated range of strategic marketing and digital services in both the US and European markets," Mr Moran said.
He also noted that apart from meetings with clients and team collaboration days, the company's workforce is entirely remote and that has enabled it to attract the best talent in Ireland.
"We are a flexible employer that respects and celebrates the interests and commitments that our people have outside of work. In doing so, we have positioned ourselves as a happy, dynamic workforce with a bright, inspiring future and I look forward to realising the true potential and growth opportunities this move brings for our team and company at large," he added.
Marty Martin, CEO of LOCOMOTIVE Agency, said the company were impressed by the IMS client base and their success in helping businesses to expand internationally.
"We share a common vision and complementary service offering that will enable more businesses across the world to achieve their international ambitions," Mr Martin said.
"This is an excellent cultural and strategic fit that increases the value we can offer to our combined customer base. IMS brings an enhanced service offering to the LOCOMOTIVE Agency that will position our redefined company as a truly international, full service digital agency with global reach," he added.
