60 new jobs are to be created by digital mental health and wellbeing business Spectrum Life, which is expanding into Northern Ireland.
The company is investing more than £4m in opening an operation in Belfast.
The new positions will be filled over the next year with recruitment already underway.
The Dublin based firm provides health and wellbeing support and advice to more than 3,000 corporate, insurance and student organisations in Ireland and in the UK.
It does this through a virtual technology platform that gives direct access to on-demand health and wellbeing specialists, counselling in over 35 languages, mental health coaching and 24/7 support.
"This is an exciting time for us as we move to strengthen our presence in the UK and look to expand into markets further afield," said Spectrum Life's CEO Stephen Costello.
"Our decision to establish a team in Northern Ireland was influenced by the availability of talent that will enable us to build a best-in-class team."
InvestNI has supported the investment.
"Invest NI is working to create a strong, competitive, regionally balanced economy offering high value, skilled employment opportunities," said Anne Beggs, Invest NI’s Director of Trade and Investment.
"Investors like Spectrum Life perfectly fit this strategy. The company has a focus on innovation, which is at the heart of the Department for the Economy’s 10X Vision."
It is estimated that more than £2m a year will be added to the Northern Ireland economy from the salaries of the new staff.