Airline e-commerce platform Datalex and Aer Lingus have today announced a renewal of their partnership deal and investment in digital transformation.
Under the terms of the deal, Aer Lingus will have access to Datalex's entire new product suite, which the company said will accelerate the airline's digital retailing strategy and drive a connected customer experience.
The companies also announced the extension of their long-standing partnership for a further five years.
This latest partnership renewal follows Datalex's recently announced similar long-term renewals this year with Air China, Air Transat, JetBlue, and Edelweiss.
Datalex said its software will support and enhance Aer Lingus's customer-focused brand with a "digitally enabled value proposition".
It said the renewal is a landmark agreement as it includes a future-proofed digital transformation programme that aligns with Aer Lingus's broader digital objectives.
"The contract also stipulates that value will be derived for both companies from a combination of transaction and licence models that reflect the value Datalex brings to Aer Lingus," it added.
Dave O'Donovan, Chief Digital and Information Officer & Head of Business Transformation at Aer Lingus, said that Datalex continues to be an essential cog in the Aer Lingus digital transformation machine.
"The scalable product suite that Datalex provides will help enable Aer Lingus to continue to improve and refine our end to end digital customer experience. This is an essential part of our goal to ensure our customers can easily and quickly self-service on the channel of their choice," he added.
Datalex CEO Sean Corkery said today marks a milestone in the company's partnership with Aer Lingus as it provides an extensive digital transformation plan to future-proof one of its longest-standing airline customers for the long haul.
"With a transaction model now implemented, both companies will now be fully aligned in achieving growth through digital and we will both benefit from this growth. We look forward to being an essential part of this digital transformation project," Mr Corkery stated.
