Permanent TSB has been announced as the new broadcast sponsor of The Late Late Show on RTÉ for the next two years.
The brand-new season of The Late Late Show, with new presenter Patrick Kielty, begins tonight at 9.35pm on RTÉ One.
The sponsorship deal with Permanent TSB will include a total of 730 credited stings per season which will air across RTÉ One and RTÉ One +1, as well as the series repeat, and 30-day catch-up on RTÉ Player.
It will also include the sponsor's logo on all dedicated promos on television and social media channels.
Stephen Jackson, Head of Customer & Marketing at Permanent TSB, said the bank was delighted to become title sponsor of The Late Late Show,
"Permanent TSB has proudly served Irish communities for more than 200 years and with over 1.3 million customers, we look forward to the opportunity to connect with customers nationwide in their homes each week," Mr Jackson said.
"Our sponsorship of The Late Late Show supports us in continuing to grow our business and our reach, enabling us to achieve our ambition of being Ireland's best personal and small business bank," he added.
Dara Meaney, Head of Sales, RTÉ said that RTÉ Commercial was delighted to announce a two-year partnership with Permanent TSB for the 61st and 62nd season of the "unique and iconic show" with new host Patrick Kielty.
Ruth Kennedy, TV Sponsorship Manager, RTÉ said as the world's longest-running live chat show the Late Late Show has become an integral part of Friday night television, deeply embedded in the fabric of Irish households.
"We are so excited to be working with Permanent TSB into the 61st season of this iconic show with new host Patrick Kielty at the helm and look forward to a successful partnership," she added.
