Fuel forecourt operator Maxol has announced a new five-year €10m contract with coffee and tea company Bewley's.
The contract will see 270 tonnes of coffee beans exclusively sourced for Maxol by Bewley's, and the installation of new coffee machine equipment in 72 Maxol company owned stores.
The deal between two of the country's biggest family-owned companies followed a competitive tender involving four companies.
As part of the terms of the deal, 130 coffee machines will be replaced at Maxol outlets, units will be upgraded and new digital screens will be installed.
For the first time, selected Maxol stores will also offer customers iced and oat milk coffees.
Brian Donaldson, CEO of the Maxol Group, said that choosing a partner that could not only provide a fantastic quality product but was also highly innovative was critical to the company's decision to work with Bewley’s again.
"The synergy between two Irish, family-owned companies working together in the retail convenience space was also important and, given the estimated 20 million cups of ROSA coffee we expect to sell over the next five years, we are confident we have secured a really strong partnership," he said.
Jason Doyle, MD of Bewley's, said the company was thrilled to have been given the opportunity to extend its partnership with Maxol.
"We look forward to building on our great collaboration to deliver an innovative, sustainable and quality experience for consumers with our renowned Fair Trade coffee and Rainforest alliance certified tea together with our unrivalled coffee equipment and servicing expertise," he added.
