Britian's YouGov is considering listing in its "natural" US market after a recent acquisition doubled the polling company's size, non-executive chairman Stephan Shakespeare told the Financial Times.
YouGov could move its primary listing to the US or establish a secondary listing in the market, following its $342m acquisition of Germany-based GfK's consumer panel business last month, the FT reported today.
However, YouGov told Reuters in an emailed statement that it has not made a decision and it was not considering a US listing in the near term.
"With the recent acquisition, that's increased our size by 50% overnight," Shakespeare told the FT.
"I think the (US) markets are better at supporting companies like ours there. The US spends the most on marketing data; they are the most savvy. It is a natural base," he added.
The move adds YouGov to the growing list of London-listed companies looking to shift their listing to the US.
Plumbing products supplier Ferguson moved its primary listing to New York last year, while Ireland headquartered CRH, the world's biggest supplier of building materials, is slated for a similar move next month.
