Irish digital agency Granite Digital has announces a deal to buy Galway-based Armour, an enterprise digital product agency.
Granite said the acquisition will boost its global reach with the addition of over 150 Armour clients from across Ireland, the UK and the US and will establish Granite as Ireland's largest independent digital agency.
Armour clients include Supermacs, Intel, eflow, Medtronic, Rehab and Pfizer.
Granite's client base includes Lidl, Dalata Hotel Group, Bord Bia, Cork Chamber of Commerce and Webhelp.
Founded in Galway in 2010 by friends Andrew Dewdney and Jamie Casey, Armour offers a wide range of services that includes strategy, user experience design, online and mobile application development.
Granite expects that its annual revenues will grow to more than €14m this year after today's deal.
The company last year bought and successfully integrated the businesses of Dublin-based Continuum and Willows Consulting.
Armour is the 14th Irish digital services business to come under the Granite umbrella following a series of acquisitions that include Connector, Webtrade, MediaOne, Apps Made Easy and New-York based LCM 247.
Conor Buckley, CEO of Granite Digital, said the acquisition of Armour will allow the company assess, design and develop products and customer experiences that respond to the needs and expectations of today's customers.
"This acquisition will not only increase our breadth of services with enhanced product development capabilities, but it will also give us the flexibility to adapt to whatever comes next in the rapidly evolving world of digital customer experiences," he added.
