Ladbrokes-owner Entain has today agreed to acquire US-based Angstrom Sports for £122m as it looks to widen its footprint in the country.
The acquisition of the sports modelling, forecasting and data analytics company will comprise a total consideration of £81m and contingent payments over three years, the company said in a statement.
"Their next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM's U.S. sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering," Chief Executive Officer Jette Nygaard-Andersen said.
BetMGM is Entain's joint venture with MGM Resorts.
Over the years, Entain has added several betting groups to its portfolio to expand into Canada, the Netherlands and other parts of Europe.
The company's most popular brands, Ladbrokes, Coral and bwin, were bought through acquisitions.
The acquisition of Angstrom is expected to be completed in the third quarter of 2023.
