Brennans Bread has retained the top spot on Kantar's Brand Footprint report for 2023 again.
Kantar noted that the top five most chosen brands have remained unchanged for many years with Brennans followed by Avonmore, Tayto, Cadbury's Dairy Milk and Denny.
It said that as the cost-of-living crisis sees shoppers searching for greater value, retailer own label lines have benefited with own label now accounting for 48.9% of the grocery market.
But it added that the rankings show just how resilient brands are as well as how important they are to consumers.
Households purchased an average of 81 brands over the course of the year, down just 4.4% from 2022.
It noted that those brands that have adapted to changing shopper needs in these difficult times that are coming out on top. Even in a cost-of-living crisis, innovation and indulgence still feature highly on shopper’s mind, alongside value for money, it added.
Pringles jumped seven positions to reach number 18 in the Irish fast-moving consumer goods ranking, due to its ability to meet changing consumer needs by attracting new shoppers with the launch of new flavours.
Yoplait also climbed seven positions in the ranking to reach number 19 by appealing to the large number of shoppers seeking dairy-free alternatives, with the launch of some dairy-free products.
