Guinness said the production of Guinness 0.0 will increase by almost 300% after an investment of €25m in a new facility at the St James's Gate brewery in Dublin to meet growing domestic and global demand for the non-alcoholic drink
The new production facility includes six new processing vessels with a total capacity of almost 90 million pints.
All global production of Guinness 0.0 takes place at St James’s Gate with its main export markets including the UK, Europe, US, Canada, Middle East and South Korea.
Guinness said that demand continues to grow in Ireland since the product launched in 2021.
It also forecast that the non-alcoholic alternative will account for 10% of all Guinness trademark sales in Ireland in the future.
Managing Director of Diageo Ireland Barry O'Sullivan said that Guinness 0.0 is now the biggest sellling non-alcoholic beer in four pack format in both Ireland and Britain.
"This expansion in production capacity at St James’s Gate is a testament to the quality of Guinness 0.0 and the growth of the non-alcoholic category, as consumers look for more choice on different occasions. We expect the growth of Guinness 0.0 to be another export success story for Ireland," Mr O'Sullivan added.
