Foodservice wholesaler Musgrave MarketPlace has announced five new partners after the first round of its "Green Shoots" programme.
In collaboration with Bord Bia, the initiative invited pitches from local Irish businesses for the chance for their product to be promoted and sold across Musgrave MarketPlace branches and online platforms.
Five companies were selected - Vanilla Bean Patisserie in Cavan, Uneek Functional Cheese Company based in Limerick, West Cork natives The Cultured Food Company and Spice of Life as well as Builin Blasta from Galway.
The businesses will now be listed in three Musgrave Marketplace branches as well as online.
There will be the opportunity to host monthly sampling events in branch and an extensive promotional campaign will begin across social media and digital platforms as well as in foodservice brochures.
Mark Moriarty, Trading Director of Musgrave Wholesale Partners, said the company is committed to providing its customers with the most extensive range of products and supporting local Irish suppliers is extremely important to us.
"Green Shoots brings these two commitments together," he said.
"We are always scouting for new and innovative food and non-food products to supply to our large network of customers in Ireland. This new initiative allows us to showcase local Irish suppliers and I look forward to seeing more businesses come on stream in the coming months," he added.
