Almost half of holiday makers believe holidaying in Ireland is "extortionate", new research shows.
The survey by Aviva Insurance Ireland reveals that 70% of consumers believe Ireland does not compete in terms of costs when compared to travelling abroad.
55% of those surveyed said they plan to travel abroad this year, despite the higher cost of air travel over recent months.
"While inflationary pressures on air travel might make it an unattractive and/or unaffordable option for some people, our survey suggests it is unlikely to take a significant knock this year in terms of reduced demand," said Billy Shannon of Aviva Insurance Ireland.
"Whether people are determined to travel overseas for the sun and a change of scenery, or they are simply choosing a holiday they believe offers better value than those available in Ireland is unclear. Perhaps it is a combination of both," he added.
Young people aged 18 to 24 have the largest appetite for travel, with 75% claiming that increased costs will not impact their trips abroad.
Meanwhile, 39% said that they don't plan to "take into consideration" the risk of extreme weather abroad.
When it comes to holidaying in Ireland, 32% of those aged over 55 believe there is value to be had, compared to just 22% of those aged 35 to 44.
18% of those surveyed said they will not be able to afford a holiday at all this year.
