Primark has opened its first store in Slovakia today in the Eurovea Shopping Centre in Bratislava.
Slovakia is Primark's 16th international market and the company has invested over €10m in the new shop, which spans 39,400 square feet of retail space over two floors.
The retailer has plans to invest further in Central and Eastern Europe (CEE) with a second store in Romania and two further stores in Poland due to open later this year.
It has also announced plans for its first store in Hungary, in the capital of Budapest, which is expected to open next year.
This will bring Primark's total footprint in CEE to 13 stores across six markets.
Primark, which trades as Penneys here, operates a network of 422 stores in 16 countries in Europe and the US.
Paul Marchant, chief executive at Primark, said the company has worked hard to achieve its 'milestone' in Slovakia.
"We have ambitious growth plans for our business in Central and Eastern Europe, with four more stores planned to open in CEE over the next year," he said.
This opening of the new store in Bratislava is part of Primark's global expansion plan, with the aim of reaching 530 stores by the end of 2026.
The company has already opened 17 stores so far this year and it plans to reach 27 new stores by September.