SuperValu is the latest supermarket group to cut the price of its own brand bread.
The retailer said its 800g Daily Basics own-brand bread will reduce by 10 cent from 99 cent to 89 cent for a white pan, and from €1.09 to 99 cent for a brown pan from today.
Tesco Ireland and Aldi yesterday announced they will cut the price of their own brand bread from today also.
The price drops come as leaders from all the main supermarkets yesterday attended the Retail Forum over concerns to high food prices.
The meeting of the forum, chaired by Minister of State at the Department of Enterprise Neale Richmond, was brought forward from 21 June.
Mr Richmond described the meeting of the forum as a frank discussion.
Last week, a number of supermarkets also announced a price reduction for some butter products.
Tesco cut the cost of its own brand butter by 40 cent per 454g pack (one pound), pricing it at €2.99 - down from €3.39.
Aldi and Lidl both announced that they cut the cost of their own brand butter, dropping the retail prices of both their one pound of butter by 40 cent.
Other butter products were reduced in price accordingly.
The retail price of SuperValu's 454g own brand butter was also reduced by 40 cent.
