Chinese online fashion retailer SHEIN plans to create 30 jobs at its new Europe, Middle East and Africa (EMEA) headquarters in Dublin city centre.
The Dublin office will host SHEIN's strategic IT hub for the region.
SHEIN aims to create the 30 jobs in Dublin by the end of the year with a view to increase that number as the company grows.
The new jobs will include roles in data analytics, security engineering, finance management and legal.
SHEIN also said today it plans to host around 30 pop-ups around the EMEA region this year with the next Ireland pop-up happening from May 12 to 17 at the Opera Lane, in Cork.
Last year, SHEIN's pop-up at Jervis Shopping Centre, Dublin, attracted over 4,000 visitors a day.
The company said these pop-ups form an integral part of its business model, allowing consumers to experience products first-hand as well as allowing the brand to engage with consumers.
Leonard Lin, Global Head of Government Relations for SHEIN, said that Ireland's pro-business environment and great access to talent make it an excellent hub for companies, including SHEIN, to manage and grow the business in the region.
"Our Dublin office opening marks an important milestone in SHEIN's growth in EMEA - which is one of our most important markets. We look forward to contributing to the growth of the local economies and to supporting local communities," he added.
Michael Lohan, CEO of IDA Ireland, said the arrival of SHEIN in Dublin is a welcome addition to Ireland's IT sector along with their plans to hire 30 people by the end of 2023.
"Ireland is an ideal location in terms of talent and experienced resources from which SHEIN can grow and expand their offering in Europe," Mr Lohan said.
Minister for Enterprise, Trade and Employment Simon Coveney said the new SHEIN positions will be in a range of specialist areas.
He said he has no doubt SHEIN will have no problem filling these rolls from the country's skilled workforce.
"It is a vote of confidence that another global leader has chosen Ireland to launch their EMEA HQ and highlights that we have the environment to attract FDI companies to our shores," the Minister added.
