Zipp Mobility said today it is expanding its UK footprint with an e-scooter trial in Barnstaple in Devon.
Zipp is partnering with North Devon County Council and the new e-scooter trial will go live on Wednesday May 17.
Zipp Mobility, headquartered at NovaUCD in Dublin, already operates in five markets across the UK, which makes the company one of the largest and most experienced e-scooter operators in the country.
It said this is the first of several upcoming launches following its acquisition by ZEUS.
An e-scooter user must be at least 16 years old and hold at least a provisional driving license. The Zipp e-scooters will be using geofencing technology to prevent riders from going into wholly pedestrian areas or onto major roads. The maximum speed limit is 15.5 miles an hour.
The UK Department for Transport has made e-scooters legal to use on road, cycle lanes and cycle paths only.
Charlie Gleeson, founder and chief executive of Zipp Mobility, said the company's emphasis will be on safety both for e-scooter users and the general public.
"We really hope that people will see the advantage of getting around town in a cleaner, greener way while being aware of and considerate to other road users and pedestrians. I believe this climate-conscious, community-spirited attitude will be the key to the trial's success," he added.