Tourism Ireland is hosting 30 tourism companies from around Ireland on its stand at ITB Berline, the largest travel trade fair in the world.
The fair is back as an in-person event for the first time since 2019, before the pandemic.
Tourism Ireland said the event is an opportunity for networking, negotiating and exchanging contracts with German and international tour operators and travel agents in attendance.
On the first evening of the show, the representative body unveiled its new 'Fill Your Heart with Ireland’ campaign to around 100 key German travel trade and media contacts at a special Irish evening in central Berlin.
The campaign will go live next week and will run on multiple channels.
"We are delighted to be back in person at ITB Berlin this week, for the first time since 2019," said Nadine Lehmann, Tourism Ireland's Manager Germany.
"The large representation of our tourism partners from Ireland is extremely welcome – and essential in the highly competitive global marketplace. ITB provides an excellent opportunity to spread the word about the many great things to see and do right around Ireland and to grow our share of the important German travel market," she said.
Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world.
In 2019, 749,000 Germans visited the island of Ireland, who spent €459 million during their time here.
