David Broderick has been named as the new Director of the Small Firms Association (SFA).
Mr Broderick worked with parent company Ibec for 12 years.
He left four years ago and worked in several senior commercial roles in Cafico International, Zendesk and most recently MarketStar. He has also been a leading adviser to his family business, a global brand name in the food industry.
"I am delighted to have been given the opportunity to represent the small business community, which is truly the backbone of the Irish economy and one of the most vibrant in the world," Mr Broderick said.
"Despite a challenging economic landscape in recent years, SFA members have remained remarkably resilient and continue to demonstrate innovation and dynamism in overcoming adversity while delivering success," he added.
Sharon Higgins, Ibec Executive Director of Membership and Sectors welcomed Mr Broderick to the SFA.
"Mr Broderick brings huge experience and strong business acumen to the role having developed and implemented successful business strategies throughout his career, including for various trade associations during his time in a previous role in Ibec. We wish him every success in this new role," she said in a statement.
Mr Broderick replaces former SFA Director Sven Spollen Behrens who last month was given a two-year suspended sentence for theft offences.
