Valentine's Day spending on spa breaks jumped by almost two thirds this year compared to last year, while 58% more was spent on grooming and beauty.
Expenditure on jewellery on February 14 rose by nearly half compared to a year earlier and love birds splashed out around 46% more on chocolates.
According to data from Bank of Ireland, a third more was spent on greeting cards around Valentine’s Day this year as people shared the love.
While the spend on hotel breaks was up 15% on the same day in 2022.
Romance was at its strongest in Cavan, where consumers spent 126% more this year versus Valentines a year earlier.
The Spending Pulse reveals that residents of Offaly were also all loved up, spending 49% more, while in Wicklow the spend was up 38%.
However, those living in Waterford did not appear to be loved up this year, as spending there was down 35% on Valentines in 2022.
Leitrim, Kildare, Kerry and Kilkenny also all saw expenditure fall.
"Forget Paris or Rome, Cavan was the place to be for Valentine’s Day this year," said Jilly Clarkin, Head of Customer Journeys & SME Markets at Bank of Ireland.
"Those claiming that romance is dead need only look at Cavan to know that people were happy to splash out on Valentine's Day."
"Whether it was a nice bouquet of flowers, a hotel break, or perfume, consumers proved once more that they're romantics at heart and they'll go the extra-mile on February 14th."
On the basis of gender, 82% of the spend on flowers came from men versus 18% from women.
But in a sign that chocolates are still a reliable Valentine's Day gift for men and women, the spend there was split 50/50.
