Penneys plans to open a new store in Bray later this year - its first outlet in Co Wicklow and its 38th store in Ireland.
The new shop will include 19,600sq.ft of retail space and will be located in the recently opened Bray Central Shopping Centre.
Penneys, which operates as Primark outside of Ireland, currently has 37 stores in Ireland and 417 stores in total across Europe and the US.
The new store in Bray is part of the retailer's commitment to invest over €250m in Ireland over the next 10 years, which includes the development, relocation and/or refurbishment of its stores across the country.
The investment also includes a new €75m warehousing and distribution facility in Newbridge, Co Kildare, which is currently under construction.
Damien O'Neill, Head of Penneys Ireland and Northern Ireland, said he knew people in Wicklow have been waiting for a Penneys for a long time.
"Works will commence on the new store in the coming weeks, and we look forward to opening the doors and welcoming customers later in the year. We are proud to support and invest in Irish towns and communities and this announcement today reflects our ongoing commitment to Irish retail," Mr O'Neill added.
Lisa Rocca, CEO of Oakmount - the Bray Central developer - said the centre was delighted to welcome Penneys as an anchor tenant to Bray Central.
"As one of Ireland's best loved stores, Penneys is a fantastic addition to Bray, Wicklow and the development," she added.
