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Superdry cuts full-year profit forecast to breakeven

Superdry said it now expects to broadly break even for the year
Superdry said it now expects to broadly break even for the year

Superdry said today it now expected to broadly break even this year compared with its earlier forecast for a profit, as its wholesale segment underperformed amid higher uncertainty during the last quarter.

Inflation-pinched UK consumers cut their shopping last month by the most in at least 25 years, official data showed, dashing hopes of a Christmas boost for the country's flagging retail sector.

However, Superdry saw sustained demand over the Christmas period as sales at stores caught up to pre-pandemic levels, with the fashion retailer's revenue rising 24.9% in the nine weeks to the end of December.

"We don't expect market conditions to become easier any time soon, but with a new financing package in place and the brand in great health, we approach the year ahead with optimism," chief executive Officer Julian Dunkerton said in a statement.

The retailer's adjusted loss before tax widened further to £13.6m in the half year from the £2.8m loss it saw a year ago.

The company had earlier forecast an adjusted annual profit before tax of between £10-20m.