Penneys has launched its new customer website in Ireland after its successful launch in the UK last year.
Penneys, which trades as Primark in the UK and other markets in Europe and the US, said the website was created to better connect the journey between searching online and shopping in store.
It features thousands of products from across Penneys' main ranges, as well as a new feature that allows customers to check stock availability and size in their local Penneys store.
Customers can not however buy online from the site.
Damien O'Neill, Head of Penneys Ireland and Northern Ireland, said the company knows its customers love coming into its stores, but it now wants to make it easier for them to see what is in store by showcasing a much wider selection of its products online, enabling them to browse and check stock availability in their local store before visiting.
Primark's new website will continue to be rolled out across its remaining 13 markets in the coming months.
