Fercullen Irish Whiskey from the Powerscourt Distillery on the Powerscourt Estate will now be available across the US following a new distribution partnership deal with Zamora Company USA.
Zamora Company USA will import, sell, and market Fercullen in the US, alongside such spirits such as Licor 43, Martin Miller's Gin, Double Cross Vodka, Yellow Rose Whiskey, Lolea Sangria, Don Papa Rum, San Cosme Mezcal, and Villa Massa Limoncello, Amaretto and Vermouth.
Irish whiskey is one of the fastest-growing spirits categories in the US, projected to increase in volume by 67% from 2021 to 2026, according to IWSR Drinks Market Analysis.
The flagship of the Fercullen line is Fercullen Falls, a new small-batch 50/50 blend of malt and grain whiskeys with a high malt content highlighting the unique style of the Powerscourt Distillery. The malt whiskey in the blend was matured in first fill ex-bourbon barrels and the grain in a combination of ex-bourbon and new heavy char oak casks.
The Fercullen Falls name refers to the picturesque Powerscourt Waterfall, located on the Powerscourt Estate, home to Ireland's largest waterfall and the inspiration for the new Fercullen Falls Irish Whiskey.
"Irish whiskey has long been at the top of our list of categories to strengthen our portfolio, and Fercullen from the Powerscourt Distillery has always been our top choice," said Andrew Stewart, Global Brand Manager at Zamora Company USA.
"We’re especially excited to introduce Fercullen Falls, a lighter tasting and approachable Irish whiskey bottled at 43% ABV – a higher than standard for a malt whiskey blend – which makes it a perfect spirit for enjoying straight or as a cocktail base."
In addition to Fercullen Falls, Zamora Company USA will also release Fercullen single malt, Fercullen 15-year-old Irish whiskey, and limited edition Fercullen 21-year-old single malt in the US.
Powerscourt Distillery’s founding Master Distiller Noel Sweeney is the longest practicing in Ireland, responsible for more independent brands of Irish whiskey than any other distiller in the country.
"The USA is the largest market for Irish whiskey sales globally, representing 41% of global market share in 2021. We at the Powerscourt Distillery have waited until the right time and crucially finding the right partner before we launched Fercullen Irish Whiskey into the US market and we are in a great position to appoint Zamora Company USA as our national importers. We look forward to bringing our core Fercullen and limited release Irish whiskeys to the USA in 2023 and working closely with the excellent team at Zamora Company USA in the years to come", said Ryan Stapleton, Powerscourt Distillery’s Global Head of Sales.
