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Consumers want online retailers to reduce packaging

21% of consumers would pay more for shipping if sustainable delivery vehicles were used, the survey reveals.
21% of consumers would pay more for shipping if sustainable delivery vehicles were used, the survey reveals.

60% of consumers want online retailers to reduce packaging when sending products, according to new research by broadband company Pure Telecom.

It found that 89% of adults in Ireland are "eco-conscious" shoppers who want online retailers to adopt more sustainable practices, including disclosing the CO2 emissions required to deliver a product to them.

To make delivery more sustainable, one-third of the adults surveyed said they would be more likely to choose an online shop that uses electric or sustainable delivery vehicles.

In fact, 21% of consumers would pay more for shipping if sustainable delivery vehicles were used.

The survey also revealed that 55% of adults in Ireland buy second-hand goods online, while 38% sell them.

Of those who buy second-hand goods, 43% are driven by offsetting the rising cost of living and the same proportion do so because it's better for the environment.

"Consumers are getting creative about not only reducing their spending, but also their carbon footprint," said Paul Connell, CEO of Pure Telecom.

"Our survey suggests that the growing focus on sustainability and the circular economy is driving consumers to turn to online second-hand shops.

"There has been a welcome shift in the stigma that used to surround purchasing previously owned items, enabling consumers to make greener choices," he added.