Packaging giant Smurfit Kappa has created a sustainable packaging solution tailored for wine, which will assist firms in the sector capitalise on the growth in online wine sales.
The new solution holds Amazon's "Frustration-Free Packaging" certification, which is a world first for a generic packaging solution that caters for different cases and wine bottle types.
Online wine sales have seen a significant increase in sales since the beginning of the Covid pandemic in 2020 and market research company Euromonitor reported a 52% increase in online wine sales between 2019 and 2021.
Smurfit Kappa's new wine multi-pack consists of a an outer box and buffers and the company claims it is robust enough to reach the end consumer in perfect condition no matter how complex the supply chain is.
Vice President of Innovation and Development at Smurfit Kappa, Arco Berkenbosch, said the company used its more than 15 years of eCommerce experience to design the solution for the direct-to-consumer wine sector.
"Our 100% recyclable new pack will enable businesses selling wine through Amazon Marketplace to get their products to the end consumer quicker and speed to market is a key differentiator in today's world," he added.
