Irish beef and lamb will appear on supermarket shelves in Singapore for the first time as part of a Government-led trade mission there.
Food retailer and butchery Ryan's Grocery will stock Irish beef and lamb at their two locations in Singapore.
This is the first phase of a two-phase rollout through their distribution arm, Alternative Selection, which will create a direct supply route for Irish beef and lamb to Singapore's top restaurants.
Alternative Selection already carries a range of Irish brands including Glenisk, Ballymaloe and Burren Smokehouse. It will now also stock Burren Smokehouse organic salmon and Glenisk organic yoghurt.
Minister for Agriculture, Food and the Marine Charlie McConalogue said Irish beef and lamb continues to find new routes to market around the world.
"It's a testament to Irish farmers that the team at Ryan's Grocery has chosen Irish beef and lamb to add to their premium portfolio of certified supplier farms," he said.
"I also acknowledge the great work of Bord Bia in establishing and maintaining valuable commercial relationships with key stakeholders in the region. It is also wonderful to see that quality Irish organic foods are finding new and exciting markets," the Minister added.
Ryan's Grocery is the retail face of Alternative Selection, a Singapore-based wholesaler founded by husband and wife team Sebastian Chia and Wendy Foo.
It specialises in allergen and preservative free speciality foods including grass-fed and organic meats.
Bord Bia's interim CEO Michael Murphy noted that total Irish exports to Singapore were €36m in 2021.
"While the market is small in value and volume terms, as an influential gateway market to the entire region, increasing the visibility of Irish meat on shelves is an important step forward for Irish beef exports," Mr Murphy said.
He said that Singapore tends to lead on food trends which then spread to the wider South East Asian region.
"Irish beef and lamb now has pride of place in this super premium retailer, giving a significant boost to the credentials of Irish beef and lamb in the wider region," he added.
Irish sheepmeat gained access in 2012 with 273 tonnes exported last year to Singapore, valued at over €838,000.
Ireland gained access for beef to Singapore in 2011, with access expanded in 2017 to include bone-in beef and boneless beef from cattle of all ages.
Irish beef has a growing presence in top-tier hotels and restaurants in Singapore, with 400 tonnes of beef, and beef offal, exported to Singapore last year, valued at €1.8m.