Permanent TSB plans to spend over €2m in a marketing campaign to support customers moving bank as Ulster Bank and KCB Bank Ireland both exit the Irish market.
The 'Move Better' campaign features television, radio, outdoor, digital and social media advertising.
It will highlight a number of supports available including the Moving Bank Online Hub, mobile and pop-up branches, Permanent TSB’s presence in Ulster Bank branches, and its digital current account.
Permanent TSB has reported a more than 230% increase in the number of current accounts opened so far this year compared to the same period last year, as customers of Ulster Bank and KBC move to a new bank.
It said it continues to see strong demand for its online current account opening tool with 70% of new accounts each week opened through this channel.
Stephen Jackson, Permanent TSB's Head of Customer and Marketing, said that moving to a new bank is not easy.
He said this is why PTSB has put a number of supports in place for customers to offer them guidance, convenience, and support when they need the bank, whether that is through its digital channels or through its people and branch network.
"Customers have told us that they are not sure which bank to move to or where to start. The purpose of the campaign is to help customers with this, and to Move Better and choose Permanent TSB," he said.
Mr Jackson said the volume of accounts being opened is really encouraging and the numbers using the bank's digital app to do so are higher than we had expected.
"Customers have told us that they want clear and transparent information specific to their individual circumstances readily available to them, particularly where they have multiple products to switch," he added.
