Online retailer Littlewoods Ireland is to rebrand and is to call itself Very.
The move follows the change of its UK parent's name to The Very Group.
Operating in Ireland for 40 years the company is Ireland’s largest multi-category digital retailer and flexible payment provider, regulated by the Central Bank of Ireland.
Its website attracts an average of 38 million visits each year and records annual sales of over €125 million.
The business has 350,000 customers in Ireland and delivers over 2 million parcels annually.
"Today’s announcement is the latest chapter in our story," said Rossa Butler, Managing Director for Ireland at Very.
"We’re already the biggest multi-category digital retailer in Ireland, with more than 1,800 famous brands across home, fashion, electrical, toys and beauty."
"Now, as Very, I’m delighted customers can access a host of new brands and convenient services to further improve their experience of shopping with us."
The company is headquartered in Blanchardstown and employs more than 50 people in Ireland in marketing, logistics, compliance, customer care and finance.
Its parent, the Very Group, has revenues of €2.7bn and 4.8 million customers.
The group’s brands include Very.co.uk, Littlewoods.com and Very.ie.
