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Granite Digital in deal for eCommerce specialist Willows Consulting

Conor Buckley, CEO of Granite Digital and Sean Owens, founder of Willows
Conor Buckley, CEO of Granite Digital and Sean Owens, founder of Willows

Independent digital agency Granite Digital has announced a six figure deal for Willows Consulting, an eCommerce web development specialist based in Dublin.

Granite said the acquisition will strengthen its eCommerce capabilities and will add 120 customers from Ireland, the UK, US and Asia to its growing client portfolio.

With offices in Cork, Dublin and Galway, Granite's growing client base includes leading Irish and international brands such as Lidl, Dalata Hotel Group, Bord Bia and Huawei.

Granite is forecasting overall revenue growth of 25% to €9m in 2022, boosted by both organic growth and the acquisition of Willows Consulting.

This follows strong growth in 2021 as it increased annual turnover by more than 20% to €7.3M.

The company said its growth has been driven by a strong demand for digital services and consultancy, as more and more organisations seek to transform the digital experience delivered to customers.

In recent years, Granite has bought and integrated several digital businesses including Connector, Webtrade, MediaOne and Apps Made Easy.

Dublin-based Willows Consulting will become a wholly owned subsidiary within the Granite Digital group.

Founded in 2002 by Sean Owens and Aine Williams, Willows Consulting delivers eCommerce website design and development services to companies of all sizes in Ireland, UK, US and Asia.

Its clients include the National Gallery of Ireland, Bord Na Mona, CityJet, Fexco and the FAI.

Conor Buckley, CEO of Granite Digital, said the company's latest acquisition provides it with much enhanced eCommerce skills and capabilities, as it strengthens its offerings in this area.

"Willows Consulting brings 20 years of eCommerce expertise and deep relationships with an impressive customer base from across Ireland, the UK and further afield. We're delighted they have joined the Granite Digital Group as we further reinforce our position as Ireland's largest independent digital agency," Mr Buckley added.

Sean Owens, founder of Willows Consulting, said that joining forces with Granite gives the company the scale and expertise to grow at pace and provide its customers with an even wider range of eCommerce and digital transformation services.