Bewley's has become the official coffee partner at Electric Picnic and Kaleidoscope after agreeing a new three-year deal with Live Nation, the company behind the two summer festivals.
The partnership is part of Bewley’s strategy to expand its audience base and represents a significant investment for the company, which plans to triple its marketing budget over the coming years.
It said a special summer festival drinks menu will be on offer at their on-site South American inspired outdoor café, featuring hot and cold brews as well as espresso martinis.
Bewley’s says its ambition is to shake up the music festival coffee experience by serving high-quality coffee at the events in June and September.
"We are delighted to sign this contract with Live Nation as its official coffee partner at Kaleidoscope and Electric Picnic," said Jason Doyle, Managing Director, Bewley’s.
"Bewley’s is on a mission to share its unique, quality coffee with new audiences by celebrating the festival spirit and transforming the coffee experience at festivals."
Melvin Benn, Managing Director of Festival Republic, the organisers behind Electric Picnic said they are delighted Bewley’s has partnered with the festivals.
"Bewley’s has an iconic standing in Ireland and will provide the highest quality coffees and beverages for all of our festival attendees," he said.
Electric Picnic returns to Stradbally in Co Laois after three years from September 2-4, with a line-up that includes Arctic Monkeys, Snow Patrol, Tame Impala, Picture This and Dermot Kennedy.
Kaleidoscope is a family-focused festival taking place from June 24-26 in Russborough House Co Wicklow, headlined by Feeder and James Morrison.