Dublin-based company TripAdmit has signed a contract with Air Serbia to provide its passengers with the ability to book from a range of tours and activities in the destinations served by the airline.
The company said it has produced a "fully customised and bespoke white label solution" for the airline.
It said the new ancillary revenue stream will complement the existing hotel and car hire ancillary partners that the airline works with.
"We are proud to work with Air Serbia, which flies to over 60 destinations in Europe, North America and the Middle East," said Carl Cromie, Director of Travel Partnerships at TripAdmit.
"The bespoke white label solution will enable the airline to offer customers the ability to book any tour or activity in the destinations they serve, whilst driving conversions and providing a new source of ancillary revenue.
"This agreement further enhances the airlines' ancillary offerings and is testament to TripAdmit´s team of developers building tailored solutions for this sector," he added.
Air Serbia is the latest airline to join TripAdmit's portfolio of airline and travel partnerships.
"TripAdmit’s platform will allow us to offer our customers a range of tours and activities from the point of booking their flights all the way up to their return journey home," said Srđan Prokić, Head of eCommerce at Air Serbia.
"We are continuing to extend our services while exploring additional ancillary revenue opportunities this year and experiences will be a key channel for us," he added.
The TripAdmit service allows customers to book from a portfolio of over 50,000 trip and activity experiences in over 100 countries around the world.
