Permanent TSB has been named as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Games.
The bank is the first ever title sponsor to partner with both organisations in an Olympic cycle.
Permanent TSB said it will invest a multi-million euro sum to secure and promote Team Ireland over the coming two and a half years.
It said this marks its largest sponsorship deal since it sponsored the Irish national rugby team from 1996 to 2006.
The bank has also agreed individual sponsorship deals with four athletes who will act as Ambassadors for Permanent TSB.
These are Olympians Kellie Harrington (boxing) and Nhat Nguyen (badminton) as well as Paralympians Jason Smyth (sprinting) and Britney Arendse (powerlifting).
Eamonn Crowley, CEO of Permanent TSB, said today's sponsorship deal was inspired by the bank's rich heritage in Irish communities.
"We see our community ethos as a key differentiator for Permanent TSB and like us the Olympic and Paralympics are grounded in communities across the country, so this is a perfect partnership," Mr Crowley said.
"It is also one of the outstanding national sponsorships in the country and it speaks to our ambition to further grow the bank over the coming years," he added.
Peter Sherrard, CEO of Olympic Federation of Ireland, said that Permanent TSB's support of Team Ireland and the athletes is hugely significant.
"We thank Eamonn and the large team at Permanent TSB throughout Ireland for their commitment to Irish Olympic Sport. We look forward working together to connect communities and to support the journeys of our athletes," he added.
Miriam Malone, CEO of Paralympics Ireland, said she welcomed the first ever title sponsor for Paralympics Ireland.
"This partnership places Paralympic and Olympic athletes on the same level and is a significant boost as all Team Ireland athletes work towards Paris 2024," she added.
